Targeting users is pointless. No consumer is going to call up their senator and demand reforms to patent law. They just don't care. The thing to understand is that patent trolls did not create the existing regime. They're opportunists, but they have no money or lobbying power behind them. It was the IBMs of the world that brought software patents to the fore. It's companies like that that perpetuate the regime. Imagine you're a senator: you see Apple and Samsung spend millions litigating over some patents. What is your takeaway, as a non-technical person? It must be really important...

It's the tech giants that must be persuaded to lobby hard for patent reform. These are the people who can fix the regime: http://techpost.bsa.org/2013/02/22/clear-thinking-on-softwar..., because these are the people who Congressmen consider to be the "experts" on the tech sector whose opinion they value.