What HTC did do a good job of was branding their pixels as "Ultrapixels". I see that branding used on all the major tech blogs when mentioning the HTC One's camera.

Nokia's making the mistake of pushing a camera with specs that isn't easily understood by many people, and from the looks of it, that seems to include people who consider themselves photographers.

I tend to think that the 41 megapixel count will turn off many prospective buyers ("Why the hell do I need so many megapixels?").