I.e. that Duck Duck Go is what it looks it is - it's a search engine. And not some tool which secretly harvests data of its users for its own benefit.
Well, from this point on both are now true. You're assumption is fantastic. (assuming DDG actually STAYS that way!
I also think there's a double entendre here, in that to "duck" (i.e. to hunch down for cover) relates to privacy. Duck (privacy invasion), duck (more tracking attempts), then go (to your intended destination).
So: pick from a few choices till you find the goose (that laid the golden egg -- but I digress), then go. And keep your head down while you're doing it. I love it.
Final note: an acquaintance of mine recently worked at Google as a project manager. I first learned about DDG from him about 18 months ago. I got the strong impression, even then, that he (and others at Google) were concerned that DDG might take off.
I also like the red...not because I think it's beautiful (it's not imo but that's subjective) but because it's very distinct and associateable with search
I've been getting the DDG newsletters since day 1, but I can't seem to fully adapt to duck duck go. I guess I just am addicted to using google.
=EDIT= For those commenting that they aren't familiar with the name, its interesting that you still understand its a search engine. Thus for you, understanding the context of the name is irrelevant. But for those not familiar with search engines, but do know duck duck goose, I think its pretty logical to explain 'duck duck go' as a search engine.