"Avoid using your launch image as an opportunity to provide:
- An “app entry experience,” such as a splash screen
- An About window
- Branding elements, unless they are a static part of your app’s first screen
Because users are likely to switch among apps frequently, you should make every effort to cut launch time to a minimum, and you should design a launch image that downplays the experience rather than drawing attention to it.
Generally, design a launch image that is identical to the first screen of the app."
"Avoid using your launch image as an opportunity to provide:
- An “app entry experience,” such as a splash screen - An About window - Branding elements, unless they are a static part of your app’s first screen
Because users are likely to switch among apps frequently, you should make every effort to cut launch time to a minimum, and you should design a launch image that downplays the experience rather than drawing attention to it.
Generally, design a launch image that is identical to the first screen of the app."