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Re:Data, Not Design, Is King in the Age of Google by Alex3917 on Saturday May 09, 2009 @07:59PM (#601611)
I don't think Bowman understands the difference between design and art.

As Nate Silver says, predictability = designability. If you can predict which elements will elicit a certain reaction from a user, then you can design an experience to elicit that reaction. Data isn't optional in design, it's the sine qua non. It's not a coincidence that design is a synonym for fate; without data design doesn't exist.

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