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Re:What do you think of my startup idea? by nailer on Wednesday September 26, 2007 @09:37PM (#60110)
You have a good idea, but I don't think you're good at communicating it. The above is a good example - I don't know anyone that sets out to 'digitize (their) real relationships'. They might do that, but it's that's a means to an end, not the end itself.

Users are focused on end goals, not means. The end goal for Facebook is to keep in contact with friends, meet new people, organise events, and show off their photos.

Nobody wants to digitize anything. If FB initially told its users they've made a service to digitize their real relationships, they wouldn't be very popular.

Re:What do you think of my startup idea? by dcurtis on Wednesday September 26, 2007 @11:01PM (#60134)
Those are the exact words from Mr. Zuckerberg himself. He said he didn't create Facebook to help you find "friends;" he created it to digitize real relationships and allow you to keep in contact.

Re:What do you think of my startup idea? by nailer on Sunday September 30, 2007 @10:58PM (#61454)
Regardless of who said the words, have they ever been used to market Facebook to users?

The jargon used makes it sounds like a conversation with contemporaries, colleagues or investors.