Facebook news feed ads generate 49 times more clicks at 45% less cost

Re:Facebook news feed ads generate 49 times more clicks at 4... by jmcdonald-ut on Saturday July 06, 2013 @11:29PM (#6000933)

I read through the article pretty quickly, so forgive me if I missed something, but what qualifies as a click? Do "Likes" count as a click (for example)?

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Re:Facebook news feed ads generate 49 times more clicks at 4... by firloop on Sunday July 07, 2013 @03:30AM (#6001395)

My somewhat limited knowledge of the world of Facebook advertising (got free $100 credit, ran campaign) would tell me yes, Likes do count as a click.

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Re:Facebook news feed ads generate 49 times more clicks at 4... by soneca on Sunday July 07, 2013 @10:20AM (#6002074)

No, clicks are either click on the ad, directing the user to your site or click on the name of the ad Publisher (i.e. your Fan page). Likes and shares are different metrics

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