Re:What I learned from doing a Kickstarter
by _wesley_ on Saturday July 06, 2013 @05:53PM
(#6000208)
I disagree.
Certainly having a social following / media connections pre-launch (either for the idea or personally) can help greatly, I believe that it can be completely overcome by hard work and a really good product.
Calling it a popularity contest trivializes the effort that many people put into their campaigns.
Source: I launched a Kickstarter campaign that did ~$500k on a $20k goal this year. No media connections, no social following pre-launch.
Certainly having a social following / media connections pre-launch (either for the idea or personally) can help greatly, I believe that it can be completely overcome by hard work and a really good product.
Calling it a popularity contest trivializes the effort that many people put into their campaigns.
Source: I launched a Kickstarter campaign that did ~$500k on a $20k goal this year. No media connections, no social following pre-launch.