Re:Ideas on how to improve customer conversion and ease of use
by acoyfellow on Friday July 05, 2013 @10:43AM
(#5995032)
I agree on the footer, but I'd go ahead and assume it's 100% intentional.
If I had to guess, it's to entice people to scroll down. I don't think it's done perfectly, but I do think the execution of this idea is better on http://goodui.org/howtoabtest.html
The fact that there is something there, and it's kind of hidden (at least on my screen) then there is this natural curiosity built up..
It's important to have good content to draw people downwards, but when you combine good content with small psychological tricks-- it might just pay off. The guy has 17K email subscribers and that is a lot of people who do trust him
If I had to guess, it's to entice people to scroll down. I don't think it's done perfectly, but I do think the execution of this idea is better on http://goodui.org/howtoabtest.html
The fact that there is something there, and it's kind of hidden (at least on my screen) then there is this natural curiosity built up..
It's important to have good content to draw people downwards, but when you combine good content with small psychological tricks-- it might just pay off. The guy has 17K email subscribers and that is a lot of people who do trust him