I want a big, shiny button that links me to the content I want.

When I click on one of the software, I don't read the blue box. I scroll down and then click on an alternative. Then "what the?! I'm on the same kind of page again!" I scroll down, click on alternative... and repeat this again and again. Oh! Now this page has a big green "download" button! Awesome! click it Oh. It's an ad.

This was my reaction when I first visited the website just now.

Make the main link bigger. If it has a download link, make it big. If it doesn't? Make the website link bigger. I shouldn't have to think. I'm confused.

(Of course, I'm dumbing myself down on purpose when testing websites)

I also answered some of these thoughts in my reply to imdhmd.

- The main issue with your site is imho that it's trying to do two things at once. Next to giving alternatives to software, it also tries to be a categorized directory of applications. I would love for you to focus on only the former. Doing so would enable you to really declutter your site. There would be no more need for the grey navigation bar, nor for categories or tags.

- Give more prominence to: - The application searched for and to its external links. Don't be afraid to have users leave your site. - It's alternatives, on my laptop I can only see a single alternative above the fold. - User input, e.g. likes, comments and feedback. As you're a user input driven site, this is really important

- Give less prominence to or simply remove: - Questions, they look really empty and sites like http://webapps.stackexchange.com/ are better suited for this. - Forum, when looking for an alternative I simply want to take a look at a few options I don't much care for the forum - Recent user activities, I think it is simply clutter and no one but the person whose activity it shows cares.

I see the point you make about Questions. We'll consider this!