A potential buyer wanting to know what your traffic "was" or "once was" isn't something that should necessarily come up. I'd tell buyers your traffic is 6,000 uniques, and leave it at that. If they ask about the past use the 75K number then (and only to highlight the potential of the site, not what it 'once was'). The way it's phrased now looks like the site is heading south.

I know. Should I take it out or leave it in for full disclosure?

Definitely leave it in. Any serious buyer would ask for this info early along in the process anyway.

Leave it in for full disclosure.

A buyer would like to know that, with some media events, you can drive a spike of 75k visitors. A buyer might have some new ideas about how to keep them coming back.

More importantly, in one place you say the 75,500 figure is uniques and in another you say its page views. Which is it?

I should be uniques. I've changed it.

Thanks for spotting it!

Leave it in for full disclosure.