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Re:Trext – Software that engages large groups in interactive... by avree on Tuesday July 02, 2013 @12:30PM (#5978945)
I really don't get how this could be the case.

I built something similar to this for my startup; it didn't have a pretty UI we could let our marketing team use, but it also didn't cost nearly $0.10/text - it cost $0.01/text after we went into production, and was free while we were devving it.

I would charge a fixed rate per month for the pretty front-end; that's what startups/marketing teams/etc. would sub for. I'd then charge for the variable SMS cost at nearly what you can pay a Twilio/Tropo for them, and make it a unified, uncapped plan.

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