Actually the service itself launched as a private beta in early 2012 [1], while on the H&JF FAQ there has been a "work in progress" statement since at least 2011 [2].

[1] http://kottke.org/12/03/kottkeorg-redesign-2012-version

[2] http://web.archive.org/web/20110707053012/http://www.typogra...