http://biomed.brown.edu/Courses/BI108/BI108_2003_Groups/Hand...: "In addition, assessments should be made of their body-image adaptation after amputation, impact of amputation on their identity and relationships"
http://www.athealth.com/consumer/disorders/traumaeffects.htm...: "Survivors may have problems with identity when PTSD symptoms change important aspects of a person's life such as relationships or whether the person can do his or her work well."
http://www.nbmtlink.org/resources_support/spg/spg_appearance...: "Every time I look in the mirror, I see someone different than the person I knew during my life before transplant."
Is all of that in the brain? In some sense: yes, but bodily changes do change how you think about yourself, and that is one definition/aspect of 'personality' (http://en.wikipedia.org/wiki/Identity#Personal_conception_an...)