Exactly - I think the mega-sarcastic first half (which reminds me of "let's sell out and make a hit song"-type talk from jaded bands in the 90s) sets the stage for the more positive message in the second half which simply attempts to illustrate the value of practical participation as opposed to lip service. The verbosity and shameless github-vs-sourceforge examples toward the end are a little tiresome, but I think this is a perceptive narrative that drags us through interesting or at least minutia of software communities.