This is not my experience at all.

I have noticed an increase in the number of ads but also not anywhere near what the author demonstrates.

I have to ask though, how many connections does he have through his Facebook account? And how many of those connections are 'good' (active) users of the site?

I can see why his page would be all ads if the connections he has on the website aren't producing any content...? In which case, sorry... I don't think this is Facebook's problem.

Ads on Facebook always remind me of a phone solicitor calling me when I'm eating dinner. I think people will have a limited tolerance for people pushing ads to them while they are talking to their friends and family.