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Re:Twitter Switches From TinyURL To Bit.ly by coglethorpe on Wednesday May 06, 2009 @02:07PM (#596353)
"Bit.LY is a portfolio company of Betaworks, which is also an investor in Twitter"

From the perspective of the investors, they are keeping it "in house" By pairing work of two investments, they make both a little stronger (well, bitly a lot stronger).

Re:Twitter Switches From TinyURL To Bit.ly by axod on Wednesday May 06, 2009 @02:12PM (#596371)
Hoping some of the hype of twitter might rub off on bit.ly I'd say if I was skeptical. Still amazing bit.ly got funded.
Re:Twitter Switches From TinyURL To Bit.ly by ttacor on Wednesday May 06, 2009 @03:29PM (#596550)
Isn't this a libian domain name? Can that country/somebody there take it back if they want to?