Re:Windows 8.1 Preview
by pedalpete on Wednesday June 26, 2013 @09:59PM
(#5950284)
I agree it was a tad distracting, but I think your comparison with Apple is slightly flawed.
In the Microsoft ad, you're supposed to be able to project yourself to be the person doing these things. You're supposed to feel that 'you' are opening an e-mail and looking at photos or "you" are searching for Marilyn Monroe, etc. etc.
That is similar to the Apple ads, but the Apple ads do two things differently.
1) they are at a slower pace and with less frantic movement and music, so it is easier to understand
2) apple ads will often have a voice over explaining what is happening.
I don't like the Microsoft ad, but the ad does focus on an end user doing things. Everything in that ad is a user doing things. I think they need to refine their approach though, and make it about things people care about doing.
In the Microsoft ad, you're supposed to be able to project yourself to be the person doing these things. You're supposed to feel that 'you' are opening an e-mail and looking at photos or "you" are searching for Marilyn Monroe, etc. etc.
That is similar to the Apple ads, but the Apple ads do two things differently. 1) they are at a slower pace and with less frantic movement and music, so it is easier to understand 2) apple ads will often have a voice over explaining what is happening.
I don't like the Microsoft ad, but the ad does focus on an end user doing things. Everything in that ad is a user doing things. I think they need to refine their approach though, and make it about things people care about doing.