Re:Contractor Directory BuildZoom (YC W13) Raises $1.4 Milli...
by viggity on Tuesday June 25, 2013 @05:09PM
(#5942479)
so I'm curious, getting contact info for every contractor via the various state agencies is clever, but how do they go about getting the individual contractors to sign up? Due to CAN-SPAM, I don't think they can email them out of the blue. Direct Mail, phone calls and sponsoring builders associations would all be expensive. What is the most optimal way?
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Re:Contractor Directory BuildZoom (YC W13) Raises $1.4 Milli...
by jiyannwei on Tuesday June 25, 2013 @06:24PM
(#5942838)
Right now, it's primarily through referral and search. It is a well networked industry so figuring out how to get users to refer other users is one key. Also, with most paid channels (which we haven't used very aggressively yet), keep in mind that the cost of user acquisition and be offset by a. conversion into an upgraded account and b. the lifetime value of an upgraded user.