I was on the other end of of one of these campaigns. It was extremely distressing, having fictional articles pop up every other day. The dispute was over a post I made outing a scammer. In the end (2 months and 50 posts) I folded and removed the post.

After I made peace with the scammers I was then contacted by a reputation management company that tried to extort more cash from me and started posting more articles. Thankfully it ended when I didn't respond.

It's really the lowest level of entrepreneurialism and one that should be shunned. When I have some spare money I will tell the internet that i'm an astronaut just to prove a point.