Thanks for the comment.

Users get paid when people shelv their articles and they spread ideas - same incentives as blogging.

Of course we would love to be in retail eventually, and it may be possible. I think the cooler aspect is that you can subscribe to the magazine that PG builds (eventually) or you can build a magazine for your employees to read.

Instead of Chris Anderson choosing what articles are important this month, you can subscribe to Noah Kagan's or a friend from college's magazine.

To be honest the idea itself doesn't seem especially sexy or exciting to me, although if it's well executed I could see myself using it. It seems novel enough to be worth a try.

That being said, I'm not sure how easy it will be to translate blog posts into print in a way that's visually appealing. A lot of bloggers are big into using whitespace, which would look pretty weird in a print medium. And often there is meaning conveyed by the whitespace itself, so it's not necessarily easy to reformat posts into nice paragraphs.

Hey Alex, If I'm understanding you correctly, the answer is that we aren't printing web pages - blogs. We are taking the text, reformatting and putting the content into a magazine layout. We're not simply clicking print and binding.

It sounds more like you create a magazine with just the content you want from the blogs that you like. Shelfmade then prints and mails you that magazine and you can read it offline. Perhaps for a long overseas flight or something like that. Could be cool if it catches on.