I agree the context matters, but there's a long history of equivocating the fictional and instructional, on the part of people who try to draw these lines with regards to speech. [1]

I simply don't think the line is as clear-cut, for many of those who were outraged at Kickstarter. I think the company may have inadvertently stepped out onto a PR tight-rope.

[1] Note the use of words like 'murder simulator'/'rape simulator' or the outrage and claims of sexism/homophobia/stereotyping whenever there's a fictional representation of a character or situation that happens to (however briefly) conform to some stereotype.