Re:Never Give Stores Your Zip Code
by darkspaten on Thursday June 20, 2013 @10:16AM
(#5912173)
I'm unable to produce the research link, ATM, however I attended a presentation many years ago on the uniqueness value of this data. In the presentation the researchers demonstrated >80% confidence interval determining an exact individual from: (1) gender, (2) birth year, and (3) zip code. I recall the interval was for zip codes with the greatest population density, implying that more confidence was readily achievable in less populated zip codes.
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