Re:Facebook at $10 Billion Valuation, Microsoft to Invest?
by karzeem on Tuesday September 25, 2007 @01:49PM
(#59476)
The ads on Facebook get abysmal clickthrough rates (often less than 0.1%). $10 billion is a P/E of more than 300, and even for a very hot company, that is pretty far into outer space. If these are in fact the numbers being thrown around behind the scenes, you're probably right that it's because Microsoft wants a place to improve its ad serving (and to deny Google that same place).
I read somewhere else that they suspect that Microsoft just wants the 5% so it has more control over serving ads, much like Google owns 5% of AOL so it can serve a ton of ads to AOL users/visitors.