I'm always resistant to putting up "trust logos" on a website. It's like training users to fall for phishing scams: you can trust me because I say you can trust me. Sure, the user can click the link to the verifying site, but how many do? Of those, how many would be able to spot it if you were redirecting them to a look-alike you set up?

I'd much rather train users to trust their SSL connection based on what their browser says rather than what I do.