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Re:Acquisition and maintenance of a band of minions by jrockway on Sunday June 16, 2013 @10:31PM (#5891088)
People outside of Google have heard of Protocol Buffers?
Re:Acquisition and maintenance of a band of minions by nostrademons on Monday June 17, 2013 @01:50AM (#5891647)
Take a look at the credits for Diablo 3 or Starcraft 2. Blizzard is a big fan of protobufs.

It's also interesting to look at the mailing list for Cap'n Proto - there are a bunch of folks from FourSquare, Twitter, etc. helping out. Many of them are ex-Googlers, and many cited being big fans of proto2 as their reason for helping out with Cap'n Proto.