There is nothing inaccurate about claiming that people believe that DDG is protecting their privacy because of how the website presents itself and the claims made by the company. That is exactly why people believed (and many continue to believe) that Hushmail is protecting their privacy. The way companies advertise themselves is not necessarily reflective of reality.
http://www.wired.com/threatlevel/2007/11/encrypted-e-mai/
There is nothing inaccurate about claiming that people believe that DDG is protecting their privacy because of how the website presents itself and the claims made by the company. That is exactly why people believed (and many continue to believe) that Hushmail is protecting their privacy. The way companies advertise themselves is not necessarily reflective of reality.