I agree with you, although I think that Apple is betting that "looks more like iOS 7" is more like "works better thanks to features only available in iOS 7".

See this tweet by @flyosity:

"Damn, the UIKit animation/dynamics effects in iOS 7 are some seriously futuristic stuff. Can't wait to see what people do with it."

https://twitter.com/flyosity/status/344642697241436160