Re:Asking the U.S. to allow Google to publish more national ...
by jlgreco on Tuesday June 11, 2013 @02:48PM
(#5863889)
> "employ crypto on the users side but that undermines the economics of much of their business"
This is true, at least in Google's situation. However I think there is an untapped market of people that want to be advertised to, provided the advertising is relevant.
Surprisingly I think traditional print magazines actually have this figured out. The advertisements for designer clothing, watches, and booze get a lot of readership in "gentleman/bachelor/whatever" magazines (not sure what the correct term there is, not trying to refer to porn (well, except Playboy)) and I suspect that removing them would actually damage their subscription rates. Now, these adverts obviously are not targeted to the individual, but I think they nevertheless demonstrate the concept.
This is true, at least in Google's situation. However I think there is an untapped market of people that want to be advertised to, provided the advertising is relevant.
Surprisingly I think traditional print magazines actually have this figured out. The advertisements for designer clothing, watches, and booze get a lot of readership in "gentleman/bachelor/whatever" magazines (not sure what the correct term there is, not trying to refer to porn (well, except Playboy)) and I suspect that removing them would actually damage their subscription rates. Now, these adverts obviously are not targeted to the individual, but I think they nevertheless demonstrate the concept.