I guarantee you that the "who is Snowden working for?" story appeals to more people than the "how do we get the NSA to stop this?" story. Pretty much everyone that grew up in Reagan's America is more concerned about Russia and China than the NSA. Indeed, that front would be unified bloc, with the 65+ crowd along with the usual hawkish conservatives, if not for the sole fact that this was revealed under Obama's watch. This fractures the usual conservative response. They're still paranoid about whether China or Russia is behind this, but at the same time they hate Obama, so...