Looks like you are right on it, the whole point with the article is the fact that I don't like iOS7. That's the entire build up.

Tim stated quoting "Customer Sat rating is our number 1 priority". Well I'm a huge customer and my sat rating went from #mindblown to #deadirritated

So the fact that you don't get the article is strange to me, because you expressed the very essence of it in your comment above.

I think the piece is bad because it has not structure. Ie it's a train of thought that is difficult to follow. It's as if you wrote down shorthand notes during the presentation and then shuffled them around and dumped them in a document instead of actually writing a piece.

Instead i'd write it as: Thesis / Points that support it / Conclusion. Like, you know - the way writing is taught in school.