This is retarded. An 'RM' campaign as they call it, the way they are doing it, would be worthless on Reddit. It's a website made up of millions of users. /r/gaming has 3,244,936 subscribers as of writing this. A few guys sitting in a room down voting stuff, like the anonymous source claims to have seen, would be like a few guys standing in a river trying to form a damn.

And the people at Microsoft aren't utterly stupid. Why would they hire such an amateur PR firm that was so flippant with campaigns to manipulate other websites.

This entire article is laughably ridiculous.