Chomsky speaks: >Political managers are well aware that on issues the public often disagrees sharply with the architects of policy. Accordingly, electoral campaigns avoid issues in favor of slogans, oratorical flourishes, personalities, and gossip. Every year, the advertising industry gives an award for the best marketing campaign of the year. In 2008, it was won by Obama, who beat out Apple computers. Executives were euphoric. They exulted openly that this was their greatest success since they began marketing candidates as they do toothpaste and life-style drugs, a technique that took off during the neoliberal period, first with Reagan.

http://www.zcommunications.org/the-unipolar-moment-and-the-o...