I know some of the women who have volunteered to teach and they love this program. The kids come away with working software and produce something that they can immediately see the value of.

There's a great quote in http://computinged.wordpress.com/2010/05/11/playing-the-card... about relevance of instruction:

"Students abandon classes that they perceive as being irrelevant to them."

App Camp is obviously relevant and is targeting an age group that is vulnerable to permanently dropping out of math and computer-related education.