Someone suggested mind uploading too:
http://news.ycombinator.com/item?id=42607
But that, like your Star Trek example, is more pie-in-the-sky science fiction. While it may make you think about the issue, it doesn't force you to confront it in the same way. Brain splitting seems more plausible; I wouldn't be surprised to see something like that in a few years.
Whew, I'm glad I just watched Star Trek to learn this, and didn't spend tens of thousands at Harvard. (I'm referring to the numerous times someone was 'duplicated' in a transporter accident)