Fair point, but I'd like to think that if Hummer came to them, they'd say no. Something about an affordable hybrid car seems aligned with the personalities running Vimeo.

That's just bullshit. The last thing I want from a content host is an agenda and bias against certain players.

The power of the consumer is the choice to support the vendor they identify with. Spoiler alert: each content host, vendor, business has an agenda, it's just a matter of how quickly you can identify it.

And please - hold it against a business for trying to add additional revenue? How's your balance sheet?

On the latter point, it's the opposite. Companies shouldn't leave money on the table for ideological reasons as petty as too-low-mpg. [note that I don't think vimeo actually did anything wrong here - it's the idea that is bullshit, not any action they have taken. I loved the Ad.]

Consumers should move towards vendors that are as neutral as possible. Personal bias shouldn't influence a business decision.

My agenda for Tipjoy is to make money. We're completely content neutral, within the bounds of the law.