There's some similarity. Only this time, the big companies are buying up the little fish early in the game and absorbing them into operations -- which is probably a much saner thing to do than everybody betting they have the next Google.

We're seeing the beginning of "retail startups", where we can spit them out like six packs of Coke, fund them, get them bought up by Amazon or whomever. The industry really wanted to get to this point in '99. They've made a lot of progress since then.