thanks for the book recommendation - i will check it out this weekend!
I'm keen to commercialize the work when it's ready but it's a research project precisely because it's a tough problem. Of course, one approach is to just make that personal info public but I don't think that will really benefit users in the long term (companies would certainly benefit, though)
Ignoring how JL looks and behaves (which is not really germane to the point), the commoditisation of everyone's data by a select few "Siren Servers" (to use Laniers term) without any payment to the originators themselves is - in the long term - not a viable strategy.
Regardless, I stand by my point that his book is thought-provoking and worrisome, though it does not give any concrete answers.. that of course is up to us as a tech "community" to fix (before we all merrily cut off our noses to spite our faces).
edit: corrected the username i was referring to, and spelling.
It's a thought provoking book.. and slightly worrisome to boot (about the state of things at the moment, with regard to the economics of "sharing data").