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Re:The making of Medium.com by intropic on Thursday May 30, 2013 @09:36PM (#5796368)
I wonder what the reasoning was behind branding the author in the URL path as opposed to as a subdomain. It seems like a very strange approach to take from guys who have done the latter before.

If nothing else it sure makes posts from Medium very annoying on HN because I can't actually tell which blogger's post I'm going to read until I click the link (primarily read on iPad so no hovering).

Re:The making of Medium.com by Lukeas14 on Thursday May 30, 2013 @11:47PM (#5796724)
SEO would be one theory. Pages under the same 'www' subdomain will provide a more positive SEO boost to medium.com than pages under various subdomains.
Re:The making of Medium.com by thoughtcriminal on Thursday May 30, 2013 @09:44PM (#5796394)
It's not annoying for Medium. It's free labor.