They might mean for launching apps by typing and using auto-completion.

Here's my personal story with Windows 8. I built a PC about a month ago after using macs for several years. I'd heard all the horror stories about Win8 and was going to get Windows 7, but someone recommended that I get 8 instead, saying that it wasn't anywhere near as bad as people were saying.

They were right, it's not, though it does have more of a learning curve than it should.

I missed having a start menu at first, but that went away when I discovered I could easily launch apps or control panels in a similar way to how I did it on the mac. On the mac I used Quicksilver - I'd hit ctrl-space type a few letters of the name and hit enter to launch the app. On windows 8 you can do the same by hitting the windows key, typing a few letters and hitting enter. In addition, I have the applications I use most pinned to the taskbar.

I'd originally planned to install one of the 3rd party start menus, but ended up not needing to.