Because after all, there is nothing preventing people selected for personality traits to reach these same epiphanies that 'experienced' people have (regardless of mentorship), it's just a matter of whether or not you as an employer would be willing to accept this 'risk'. Given the current state of affairs with regards to 'talent', I could see many finding the risk permissible. Not to mention the fact that the set of 'smart people with potential' is not mutually exclusive with the set of 'smart people with experience'; of course, selecting purely from the set of people that meet both criteria would still fall under the realm of chasing unicorns, but the point is that the two are not exclusive.
The trick is, of course, that smart people with both potential and experience tend to be easy to identify..and very expensive.
Every decent programmer has stories of a time they put in 10 hours of work to save a highly paid person 20 hours/month for the rest of time. I say stories because there are many such. On my resume I list a number of cases where I added X millions/year to the bottom line of small-medium companies. It is not a complete list. What value should an efficient market put on a programmer who does that repeatedly?
For those willing to work as an employee in the Los Angeles area, the value the market places is significantly under $200k/year. Now you tell me, is that expensive relative to value?
Judging from ability and personality, it was clear at that point that I had potential. And I received some excellent mentoring. But potential and mentoring do not ensure a smooth path to success.