Re:Soylent: Gruel today, gruel tomorrow
by jacques_chester on Tuesday May 28, 2013 @12:27AM
(#5778054)
Food is generally sold on taste. The old basics of salt, fat and sugar are still going to be what keeps peopl coming back.
But marketing-wise, soylent has already proved itself very successful. It's invented a niche that didn't exist and converted consumers to having a "need" of which they were previously unaware.
That said, I suspect it'll be a niche market. What's more likely is that soylent will be added to other products. Milkshakes ... with soylent! Steak diane ... with soylent!
The classic example is how many obese people discount the calories of "healthy" foods. "Those fruit smoothies don't count, they're healthy". It's a substitution heuristic.
But marketing-wise, soylent has already proved itself very successful. It's invented a niche that didn't exist and converted consumers to having a "need" of which they were previously unaware.
That said, I suspect it'll be a niche market. What's more likely is that soylent will be added to other products. Milkshakes ... with soylent! Steak diane ... with soylent!
The classic example is how many obese people discount the calories of "healthy" foods. "Those fruit smoothies don't count, they're healthy". It's a substitution heuristic.