I wouldn't say that exactly. There's been a small surge in its popularity. You can find bottles of cold-pressed rapeseed oil in most supermarkets (at fairly premium prices). Many of these cold-pressed varieties have come from small-scale producers. Also, a lot of oil in supermarkets simply labelled as vegatable oil is in fact rapeseed oil.
From the press release: >High-oleic canola oil contains more oleic acid (a monounsaturated fat) and less polyunsaturated fats (namely alpha-linolenic acid and linoleic acid), allowing for greater heat tolerance and longer shelf life than regular canola oil.
>A healthier, home-grown alternative to palm oil, high-oleic canola oil also has an extended fry life and is thus more cost efficient than regular canola oil.
Source: [2]
[1] http://www.kfc.com.au/nutrition/canola-oil.asp
[2]
Olive oil does have much better word-of-mouth marketing.