Maybe slightly off-topic, but I came across a sly (and clever) way to advertise by belittling your competition:

http://www.specialized.com/us/en/bc/SBCBkModel.jsp?spid=3844...

The 404 page ("Oops! Looks like we lost one").

Anyone who is into road cycling will get the pun immediately. Specialized vs Giant. The Rabobank team rides Giants. While the Specialized guy is riding in the front of the pack on that picture :)