If it was down to me and another candidate for a job then I'd have no problem saying "Look, you want to do X and Y(e.g., multitask); the other candidate doesn't have experience with X and his scores on Y weren't great (let's just say I know this). My experience and test scores are superior for what you want to do, and what you want me to."

Now, that's more civil than the world of advertising, but it's the same general principle. Commercial tend to make it a little bit more humorous. Comparisons aren't always polite, but they're often appropriate.