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A comment on Lying Microsoft Advertising. Parent comment

Re:Lying Microsoft Advertising by mturmon on Thursday May 23, 2013 @03:27PM (#5758927)
The classic example of the conventional wisdom you mention is Avis "We Try Harder" (#2) versus Hertz (#1).
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Re:Lying Microsoft Advertising by k33l0r on Thursday May 23, 2013 @04:28PM (#5759326)
To me "We Try Harder" has always sounded like a terrible slogan. In my mind it sounds like they try but fail, rather than actually doing things…
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Re:Lying Microsoft Advertising by BHSPitMonkey on Thursday May 23, 2013 @04:47PM (#5759441)
"Avis: The 'A' is for effort!"
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