Re:Lyft Is Doing 30,000 Rides A Week, Raises $60 Million Fro...
by shiftb on Thursday May 23, 2013 @01:26PM
(#5758077)
I think the pink mustache thing is brilliant on a few fronts.
1. ID. It really helps identify the car when it's there to pick you up.
2. Marketing. I remember the first time I saw a pink mustache on a car I thought to myself, 'What is that about?' After the second, third and fourth times I started asking and that's how I found out about Lyft.
3. Community. I've heard that Lyft drivers wave to each other the same way Jeep owners and motorcycle riders do.
I know some people are turned off by it, but I imagine the benefits outweigh the negatives for Lyft.
1. ID. It really helps identify the car when it's there to pick you up.
2. Marketing. I remember the first time I saw a pink mustache on a car I thought to myself, 'What is that about?' After the second, third and fourth times I started asking and that's how I found out about Lyft.
3. Community. I've heard that Lyft drivers wave to each other the same way Jeep owners and motorcycle riders do.
I know some people are turned off by it, but I imagine the benefits outweigh the negatives for Lyft.