Ask HN: Is there an easy way(Cheap) to do market research?

Posted by WesleyThurner on Thursday May 23, 2013 @11:31AM
from the ask-hn dept.

Attempting to do market research to determine if a product would be viable is a pain in the a. I've done the landing pages for sites/products, but there are difficulties with researching for mobile apps. I've done some surveys as well.

Can this be outsourced cheaply and easily? and get reliable results?

( 8 comments | 12 points | on HN )

Re:Ask HN: Is there an easy way(Cheap) to do market research? by ABrandt on Thursday May 23, 2013 @03:14PM (#5758835)

What kind of budget are you working with? I've had success getting through customer discovery and validating demand with adwords. Basically just drove ~$100-200 to a basic landing page and decided a 20% conversion rate was worth pursuing further.

[ Parent | on HN ]

Re:Ask HN: Is there an easy way(Cheap) to do market research? by tmzt on Thursday May 23, 2013 @08:42PM (#5760543)

Is this for a website with an existing application behind it or just collecting emails for whitepaper downloads or something like that.

I ask because there's a lot of opinion on what constitutes an MVP.

[ Parent | on HN ]

Re:Ask HN: Is there an easy way(Cheap) to do market research? by support_ribbons on Friday May 24, 2013 @02:46PM (#5764615)

Have you thought of outsourcing it using amazon mechanical turk ( https://www.mturk.com/mturk/welcome ) ?

I've seen that somebody made service for reviewing websites using it and was very pleased ( I tried to but couldn't find link to the story ).

[ Parent | on HN ]

Re:Ask HN: Is there an easy way(Cheap) to do market research? by palidanx on Thursday May 23, 2013 @12:15PM (#5757655)

You can try google surveys. And they often have a promo code at

http://www.google.com/insights/consumersurveys/offer/ad_land...

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Re:Ask HN: Is there an easy way(Cheap) to do market research? by armenarmen on Thursday May 23, 2013 @01:45PM (#5758207)

and post the links in relevant forums and/or FB pages

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Re:Ask HN: Is there an easy way(Cheap) to do market research? by cdvonstinkpot on Friday May 24, 2013 @10:42PM (#5766163)

Market Research Participant Recruitment Platform:

http://www.springwise.com/platform-helps-businesses-recruit-...

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Re:Ask HN: Is there an easy way(Cheap) to do market research? by orangethirty on Thursday May 23, 2013 @01:51PM (#5758254)

Have you tried anything offline?

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Re:Ask HN: Is there an easy way(Cheap) to do market research? by WesleyThurner on Thursday May 23, 2013 @02:29PM (#5758543)

I have tried a decent amount of surveying friends and strangers. I got great feedback, however I felt that it was not entirely accurate. I felt that my family/friends for market research was almost entirely inaccurate. While strangers seemed more accurate, many seemed to say 'it looks nice' so they could get back to doing their own thing.

All this is also inefficient and time consuming.

[ Parent | on HN ]