I subscribe to Netflix so I don't have to pirate as many movies. I would love to see someone implement a subscriber model where I can have N games out of a wide selection installed at any given time for $10/month or so, play them as long as I want, and swap them out for other games with no extra charge as long as I am a subscriber. I don't even buy/play video games that often anymore but I would probably subscribe to a service like that and they'd get more money out of me than I usually spend on games. I wouldn't care about owning a copy of the game or limitations on swapping games with friends because they could all play the same games if they were also subscribers. Publishers would get a cut depending on how many of their games are installed, console creators would get a cut since they'd probably be the ones to set up this system, and I'd be happy since I don't have draconian limits on the ability to share things I physically own.