> Do a search for just about any topic (like "kite sailing" or "Star Wars") and tell me how many pages until you get to a site that wasn't created by a corporation.

First: That doesn't specifically identify a broadly-shared need among Google's existing user base that Google isn't meeting.

Second, when I do a search for either of those I get personal blogs and/or fan sites on the first page. So, unless your problem is that that shouldn't be the case, I think the perceived situation you were obliquely referencing isn't even accurate.